My copywriter portfolio. A mixed bag of websites, blog posts, editorial features, and social media copywriting for brands that refused to sound like everyone else.
Editorial Articles
Client: News24 Life
My dad died 17 years ago: Here’s what I’ve learned about grief and embracing life’s shadows
Client: News24 Life
Arnold Vosloo on the skop-skiet-en-donner in Ludik: ‘I was fine with it – I grew up in Alberton’
Client: Daily Maverick
The government is failing its people on mental health
Client: My Green Closet
The hidden carbon footprint of your online habits
Client: Clicks
Five easy party styles for natural hair
Client: Total Beauty
Five things you should know before whitening your teeth
Client: Food24
Five food bloggers share their unique takes on winter favourites
Client: Food24
South African favourites to master – and improve – this winter
Client: Woolworths Taste
How to become a better baker, from an award-winning chef
Social Media Copy
Client: Lindt South Africa
Social Media Copy
Client: Pep
Pep Digital Campaign
Client: Sennheiser
Monthly Content Campaign
Client: Dunlop South Africa
Social Media Copy for “Always On” Campaign
Client: Dunlop South Africa
Social Media Copy for “Go The Extra Mile” Campaign
Email Marketing Copy
Client: House and Leisure
Email marketing campaign copy
Client: IntrinsiCurly Me
Email marketing campaign copy
Website Copy
Client: Hellman’s USA
Website copy for the “Make Taste Not Waste” campaign
