Sennheiser. One Voice, many feeds.
A close collaboration with Sennheiser HQ’s Head of Social to plan, write, adapt and schedule monthly content across multiple platforms and regions, without it sounding like seven different brands.
Client
Sennheiser HQ
Role
Social Copywriter
Scope
Calendar + Copy
01 – The brief
A global feel without the blandness.
Sennheiser sits in a tricky spot. Their heritage German audio engineering meeting a global audience that ranges from studio engineers to someone scrolling Instagram on the bus. The Head of Social at HQ needed a writer who could hold the brand voice steady across all of it.
I worked into a monthly content calendar, pitching ideas, writing the master copy, then editing and tailoring it for each platform and each region’s tone, references and rhythm.
Then I scheduled the lot. One spreadsheet, many timezones, zero “oops, that’s the wrong region” moments.
– What I owned –
The workload.
Plan, write, edit, adapt, schedule, repeat.
Job 01
Pitching into the monthly calendar
IDEATION
Job 02
Master copy for every campaign moment
LONG-FORM SOURCE
Job 03
Edits tailored per platform
INSTAGRAM · FACEBOOK
Job 04
Regional adaptation
MULTIPLE MARKETS
Job 05
Scheduling across timezones
SCHEDULING TOOLS
Job 06
Voice consistency
BRAND GUARDRAILS
Need a newsletter that get’s opened?
Let’s get the calendar sorted.
