IntrinsiCurly Me. An inbox that finally gets your hair.
An email marketing campaign for a hair brand built entirely around curls. The kind of emails subscribers actually scroll through.
Client
IntrinsiCurly Me
Role
Digital Copywriter
Scope
Email Marketing
01 – The brief
Stop sounding like every other “hair journey” brand.
IntrinsiCurly Me makes products specifically for curly hair. Their formulas were excellent. Their emails were reading like a generic beauty newsletter.
The brief: rewrite their email marketing so it feels like a friend who happens to know your hair type. Warm, specific, never preachy.
I built a campaign from subject lines down to footer copy. Every piece carried a fun, proudly South African edge. The result was consistent engagement, strong brand visibility, and content that actually felt alive.
02 – The deliverables
Example of what I actually wrote.
Inbox feeling flat?
Let’s give it some life.
