CONTENT EDITING
Content editing that makes your words sharper.
Editing isn’t a personality-removal service. It’s the part where your writing stops trying to impress everyone and starts landing with the right people.
– Why you need content editing –
You’ve written it yourself
It’s 90% there, but you know it’s missing something and you’re too close to see where.
Your content feels inconsistent
Multiple writers, multiple tones, and now your brand sounds like five different people.
You need a second pair of eyes
Before it goes live, before the client sees it, before you accidentally publish a typo in a headline.
– What lands in your inbox –
The actual deliverables.
Structural editing
Does the argument flow? Does every section earn its place? I fix the shape before I fix the sentences.
Line editing
Tightening, clarifying, and making sure every line pulls its weight, without stripping out your voice.
Proofreading
The final sweep. Typos, grammar gremlins, inconsistent punctuation, and the small stuff that undermines trust.
Tone-of-voice alignment
Making sure everything sounds like it came from the same brain, even if it was written in different moods on different days.
Style guide clean-ups
Capitalisation, formatting, word choices. I build or tidy your guide so future writing stays consistent.
Editorial feedback
Honest notes on what’s working, what’s waffling, and what to do next, with useful comments.
– How it goes –
Big picture first. Commas last.
Read-through
I absorb the whole piece first. Context, audience, purpose, and the bit where you start to lose steam.
Big edits
Structure, order, missing sections, and anything that needs to move or disappear entirely.
Small edits
Sentence-level polish. Clarity, rhythm, word choice, and the occasional merciful comma.
Final check
Consistency, formatting, and a clean handover with tracked changes or comments so you can see what moved.
– Three things about websites –
Three editing myths that need to disappear.
“Editing just means fixing typos.”
Proofreading fixes typos. Editing asks whether the whole thing makes sense, in the right order, for the right person.
“An editor will make it sound generic.”
A bad one might. A good one sharpens your voice until it sounds more like you, not less.
More pages doesn’t mean more convincing.
Better pages do. I’d rather write five tight, useful pages than fifteen that all say the same thing in different fonts.
right then-
Let’s tidy up the good idea.
