The Copywriting Portfolio

Check out the examples below to see how my clients and I made some of their projects happen.

Editorial Articles

My dad died 17 years ago: Here's what I've learned about grief and embracing life's shadows

Client: News24 Life

My dad died 17 years ago: Here’s what I’ve learned about grief and embracing life’s shadows

Arnold Vosloo

Client: News24 Life

Arnold Vosloo on the skop-skiet-en-donner in Ludik: ‘I was fine with it – I grew up in Alberton’

The government is failing its people on mental health

Client: Daily Maverick

The government is failing its people on mental health

The Hidden Carbon Footprint of your Online Habits

Client: My Green Closet

The hidden carbon footprint of your online habits

5 Things You Should Know Before Whitening Your Teeth

Client: Total Beauty

5 things you should know before whitening your teeth

5 Easy party styles for natural hair

Client: Clicks

5 easy party styles for natural hair

5-food-bloggers-share-their-unique-takes-on-winter-favourites

Client: Food24

5 food bloggers share their unique takes on winter favourites

cover south-african-favourites-to-master-and-improve-this-winter

Client: Food24

South African favourites to master – and improve – this winter

How to become a better baker, from an award-winning chef

Client: Woolworths Taste

How to become a better baker, from an award-winning chef

Social Media Copy

Social Media Copy for Lindt Chocolate South Africa

Client: Lindt South Africa

Social Media Copy for Lindt Chocolate South Africa

Client: Pep

Pep Digital Campaign

Sennheiser-Campaign

Client: Sennheiser

Monthly Content Campaign

Client: Dunlop South Africa

Social Media Copy for Dunlop’s “Always On” Campaign

Dunlop Go The Extra Mile

Client: Dunlop South Africa

Social Media Copy for Dunlop’s “Go The Extra Mile” Campaign

Email Marketing Copy

Client: House and Leisure

Email marketing campaign copy

Client: IntrinsiCurly Me

Email marketing campaign copy

Website Copy

Client: Hellman’s USA

Website Copy for Hellman’s “Make Taste Not Waste” campaign

..And Proud to serve Many More

ABSOLUT VODKA / AURORA SUSTAINABILITY / CHAMELEON SKILLS / DNA FOR AFRICA / NICE GROUP / THE SOUTH AFRICAN

READY TO CONNECT ?

Let’s craft clear, confident copy that connects and converts. Contact me to get started.