Dunlop: Always On Social Media Ad Campaign Copy
Client Intro:
Dunlop is a globally recognized brand delivering high-performance tyres for cars, motorcycles, and commercial vehicles.
Project Info:
Collaborating with the Art Director, as Lead Copywriter, I played a key role in developing and executing Dunlop’s Always-On monthly content strategy from January – August 2024.
Valentine’s Day Instagram Slider
Each month, we crafted a unique theme and built engaging content around it. These themes often incorporated relevant holidays and special occasions, allowing us to connect with the audience in a timely and relevant way. Using a mix of static images and dynamic video content, we delivered our message with a fun, proudly South African flair, ensuring consistent engagement and brand visibility.
Father’s Day Post
April Fool’s Day Post
Dunlop Tyre Taxi Post
“Pause the Video” Competition Post
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